Gym and studio loyalty: rewarding the check-in, not just the renewal
Members rarely cancel because of your equipment. They cancel because they stopped showing up. A loyalty program that rewards attendance protects your renewals at the point where they are actually decided.
Reward the behaviour you want
- Stamp every check-in, so the reward tracks attendance rather than spending.
- Streak rewards for three visits in a week — the habit that keeps members subscribed.
- Milestone rewards at 25 and 50 check-ins for long-term members.
Turn members into referrals
A guest pass is the cheapest reward you can give, and it brings a stranger through the door with a member vouching for you. Put it at the end of a card and most of your leads will pay for themselves.
Spot drop-off before it becomes churn
Because every check-in is a scan, your dashboard shows who has gone quiet. Download customer contacts from the Customers page if you want to follow up through your own messaging service outside rtnflw, with the appropriate consent.
Multiple locations on one code
If you run more than one studio, location matching credits each check-in to the nearest site, so you can compare attendance per location without handing out separate codes.
